adidas Introduces adiPure Golf Collection
New apparel blends premium finishing with relentless attention to detail
adidas is fusing craftsmanship and innovation to change the way we look at traditional golf style. adiPure, the new apparel line from adidas Golf available May 1, applies performance-driven innovations while paying homage to the purity of the sport.
The new adiPure line was born from the authenticity of the game by providing a premium product – polos, outerwears, shorts and pants – that crosses both golf and lifestyle.
“The adiPure collection represents the game of golf in the purest way. It was crafted by passionate golfers to feature a traditional look, while staying true to the performance heritage of our brand.”
The line was introduced to the world by Justin Rose at the year’s first major in Augusta.
“Anyone who’s fashion-focused is really going to appreciate the detail that’s in this product. It fits with where I feel fashion should be on-and-off the golf course – bridging the gap between golf and lifestyle.”
adiPure will be exclusively sold on adidasgolf.com and in select premium green-grass shops across the U.S., Canada and United Kingdom.
Additional images of the new adiPure line are available here.
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About adidas Golf
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.
About the adidas Group
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the Group employs more than 60,000 people across the globe and generated sales of € 19 billion in 2016.